Competitor Research

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I have done some research into my competitors and made some key discoveries which have allowed me to gain an understanding of the comparison website sector.

Market Leaders

Compare the Market (Meercat)


Money Supermarket

These companies are all well established and extremely well-known with massive TV and Radio advertising campaigns

Main Competitor

Competitor logo

I had no prior knowledge of which is a food and groceries comparison website that has a website in the UK and a sister .com website operating in the USA. I have identified this website as direct competition to my comparison website however do not offer any bulk purchasing discounts, instead they can only offer the regular bundle deals offered by all supermarkets such as buy 2 get the 3rd free etc.


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